real stihl. find yours.

During my time working on STIHL, we helped move the brand from price-point messaging to something much deeper: a lifestyle rooted in pride, craftsmanship, and connection to the outdoors. It was new for STIHL to talk about what you gain from your work, not just the tool in your hand. Real STIHL became both a statement and an invitation, a platform the brand built on for years to come. Below is a selection of spring and fall campaign work created during my time with the team.