half loaf. full flavor.
Bread aisles are full of “more.” Lewis wanted to prove that less could taste better. The Half Loaf line flipped convention on its head — same fresh-baked flavor, just made for real life. Empty nesters, singles, families who can’t agree on a sandwich — they all found a smarter slice of comfort.
We gave the launch personality. “Half Loaf. Full Flavor.” became the rallying cry — bold visuals, bright personality, and a voice that cut through the carbs. The work stretched from packaging and photography to billboards, social, and in-store.
Billboards, vehicle wraps, and one tasty photoshoot — oh my!
