Healthcare campaigns and storytelling
In 2019, Saint Francis Healthcare asked us to help expand the Pink Up message beyond breast cancer to include other leading cancers and the importance of early screening.
We developed a bold visual approach using bursts of color in ultra slow motion—an unexpected way to make prevention visible without relying on fear or medical jargon. The work appeared across hospital TV, social, and community channels, then extended into a local color run that helped turn Pink Up into an ongoing prevention movement.
Below is a range of other healthcare content I’ve worked on across traditional and digital media
