National Agronomy Week - 2018
Year two of a week dedicated to agronomists and all they do for farmers, created to spread the love of agronomy and build the brand reputation for agronomic support. We partnered with Clint Bowyer again for a chance to bring some fun and energy into the category.
National Agronomy Week - 2017
Our team saw an opportunity to engage farmers early in the year when there was a lull in the conversation. With National Agronomy Week we created a week long holiday and took advantage of social channels to engage with farmers through video and social content.
Watch the video below for a quick overview of the project.
We put together video content for the week including a series of "Clint Clips" to capitalize on our NASCAR partnership and to generate buzz around our Agronomy Week contest.
6.1M total earned impressions
186K total video views
47K social engagements
8K total landing page views
40 ag media outlets covered
496 total contest submissions